Legal
Privacy Policy
Last updated: April 2026
Who we are
Approov is a mortgage broking service that operates under Loan Market Group, Australian Credit Licence [ACL Number]. When we say "we", "us", or "Approov" in this policy, we mean the Approov broking team and its associated technology platform.
What information we collect
We collect information you provide directly when you:
- Submit a contact form or enquiry on our website
- Provide documents and details as part of a loan application
- Communicate with us via email, phone, or our platform
- Use our website (see Cookies and analytics below)
This may include your name, email address, phone number, financial information, employment details, identification documents, and property details. We only collect what is necessary to assess your lending options and provide our broking services.
How we use your information
We use your personal information to:
- Assess your borrowing capacity and lending options
- Submit loan applications to lenders on your behalf
- Provide ongoing loan monitoring and management
- Communicate with you about your application, loan, or account
- Meet our legal and regulatory obligations under the National Consumer Credit Protection Act 2009
- Improve our services and platform
AI and your data
Approov uses AI technology to streamline the lending process. Your data is processed by our platform to provide faster assessments, real-time updates, and proactive loan monitoring. Your personal information is never used to train AI models. All AI processing is performed within secure, encrypted environments.
Who we share your information with
We may share your information with:
- Lenders on our panel, as part of the loan application process
- Loan Market Group, our aggregator and licence holder
- Credit reporting bodies, where required for credit assessments
- Third-party service providers who help us operate our platform (hosting, email, analytics), under strict data protection agreements
- Regulatory bodies, where required by law
We do not sell your personal information to third parties.
How we protect your information
Your data is encrypted in transit and at rest. We use industry-standard security measures including access controls, audit logging, and secure infrastructure. We regularly review our security practices to protect against unauthorised access, loss, or misuse.
Cookies and analytics
Our website uses cookies and analytics tools to understand how visitors use the site. This helps us improve the experience. We do not use cookies to identify you personally unless you have submitted a form or logged into our platform. You can control cookie settings through your browser.
Your rights
Under the Australian Privacy Act 1988, you have the right to:
- Access the personal information we hold about you
- Request corrections to inaccurate information
- Ask how your information has been used or disclosed
- Make a complaint about how we have handled your information
Data retention
We retain your personal information for as long as necessary to provide our services and meet our legal obligations. For loan-related records, this is typically seven years after the end of the lending relationship, in line with regulatory requirements.
Contact us
If you have questions about this privacy policy or want to exercise your rights, contact us at approov.com.au/contact.
If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.